Fullerton College: A Pictorial History

During this period, women sports were downplayed, and the Associated Women Students (AWS) often booked speakers like “charm expert” Marie Fontayne, a private counselor to Hollywood screen and radio stars. An expert in “streamlined charm,” Fontayne’s November 17, 1937 lecture discussed “correct dress for every occasion, correct posture, conversation, art of making introductions, colors to suit the individual, the ability to please,” and other ideas to help “any woman develop a poised and charming personality.” After World War II started, and women began to work in the defense industry, the AWS began booking members of the WACS (Women’s Army Corp) and the WAVES (Women Accepted for Volunteer Emergency Services) as speakers.