Starting in 1948, business students enrolled in Salesmanship, Retail Selling, Advertising, and Retail Cooperative Training classes competed for prizes for the most attractive display windows in downtown Fullerton during the December holiday season. Jacob H. Martin, adviser for the classes, developed the project together with the Fullerton Merchants Division of the Fullerton Chamber of Commerce. Groups of three to six students decorated windows in each of the twenty stores participating in the project. In this December 1949 shot, Larry Richards (right) is shown setting up his Sweepstakes winning window at the Famous Department Store (222 North Harbor) in downtown Fullerton. His display window was judged best by members of the Advertising Club of Los Angeles and a special Window Display Committee.